Key Points
The Communicators’ Best Practice
Forum is an informal discussion group, sponsored by Mantra, part of Europe’s
largest independent communications research network, under an initiative by
chairman, Brian Moore MIPR. The group is running a series of forthcoming
seminars for senior communications professionals; these are looking at the
influence that public relations and public affairs professionals can (or
should?) have on the formulation of policy and strategy at the highest levels.
The aim is to share thoughts, to
challenge opinion and, particularly, to compare the experiences of key
communicators from the public and private sectors. Speakers will explore how
communications can be managed to generate maximum impact, both in terms of
achieving key business objectives and as a management discipline; participants
at the events will have full opportunities to review or challenge any assertions
or perspectives. We will be particularly looking for views based on substantial
experience or validated study.
Bringing together a maximum of
30 senior practitioners from both the public and private sectors, we will
examine how communications can or should influence delivery of the brand. How
can public relations be used to protect, maintain and enhance brands? Should
public relations professionals be brand ambassadors? How closely should brand
value be related to corporate values? What role, if any, should communicators
play in shaping the brand? Or should their primary concern be on promoting the
brand?
This discussion is scheduled to
be held at the Coca-Cola's UK and European headquarters.
It will run from 10 am to 2.30pm, including a buffet lunch on Friday
11 February.
The event is to be chaired by
Roger Haywood FIPR, past president of the Institute of Public Relations and
chairman of the Chartered Institute of Marketing.
