|
10.30 |
Introduction
|
Roger Haywood
|
|
10.30-11.15 |
‘Communicating
the Government Brand’
|
Kelly Freeman
|
Coffee Break
|
|
11.30-12.15 |
'Getting brand
values credible’ |
Jonathan Shore
|
Interval
|
|
12.20-13.00 |
'Refreshing
the thinking – how Coca Cola is navigating the real road to market’ |
Jonathan Chandler
|
|
13.00-13.45
|
‘Round table’ discussion/share best
practice/conclusions
|
|
|
